Allen Adamson is a noted industry expert in all disciplines of branding. How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, “Shift Ahead.” Following the approach of Allen’s previous books, “BrandSimple”, “BrandDigital”, and “The Edge: 50 Tips from Brands That Lead”, “Shift Ahead” offers up practical and readily applied lessons learned. Allen is Co-Founder and Managing Partner of Metaforce, a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges.
Prior to this Allen was Chairman, North America of Landor Associates, a global communications and design firm. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he provided guidance for non-profit organizations including the 9/11 Memorial and Museum, the Central Park Conservancy, the Council on Foreign Relations, Planet Word, and Iraq and Afghanistan Veterans of America. A sought-after industry commentator, Allen has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also regularly writes a column. He is a frequent guest lecturer at New York University’s Stern School of Business, the Samuel Curtis Johnson Graduate School of Management at Cornell University, and the Harvard School of Continuing Education
Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business.