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J.W. Cannon

J.W. is a longtime sponsorship and events expert with significant experience in developing successful strategic campaigns with high-profile brands such as The Home Depot, Bank of America, AutoTrader, and UPS. J.W. has negotiated almost a BILLION dollars in sponsorship deals over the course of his career. His experiences include being a part of the initial team that brought Home Depot's ESPN College GameDay platform to life, and the negotiation of a 70-university partnership with IMG College - the first and largest sponsorship deal of its type at the time.

J.W.'s career spans a wide range of global business experience at the agency and brand sides, as well as both the small business and non-profit sectors. He's sold things, he's strategized, he's implemented enterprise marketing technology and worked across all of the different channels of the marketing mix. He even modeled umbrellas at one point (yes, you read that correctly).

More importantly though, J.W. has consistently proven the ability to inspire and influence senior leadership, cross-functional teams, external partners and customers to drive business results throughout his career. He also has a strong track record for building high performing teams by recruiting, elevating and developing talent.


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