Financial Industry influencer. Popular social media speaker. Author. A creative force in financial services marketing. And it all started when Sheri was five, selling her very own homemade rose-petal perfume in baby food jars, door-to-door. Sheri debuted in the financial services industry as an award-winning graphic designer, progressed to participant curriculum design, and advanced to sales and marketing before stepping out on her own as a consultant and speaker. Sheri is the Founder and President of ShoeFitts Marketing, a marketing, branding, and digital firm focused on the financial services industry. With more than 25 years of industry experience in her pocket, Sheri has collaborated with wealth management advisors, retirement plan advisors, insurance brokers, third-party administrators, and large financial service organizations to help them leverage marketing tools, social media strategy tactics, and meaningful connections. A natural-born communicator, Sheri also earned Toastmasters' adult-level Speechcraft certificate in the 8th grade. She's a sought-after speaker and was twice named to the 100 Top Influences in the retirement planning (DC) industry by 401(k) Wire. When she isn't traveling, you can usually find her—coffee in hand—hiking up an extinct volcano, Mount Tabor, sometimes accompanied by a bear-like creature named aBoo, a 110-pound Newfoundland.