Kristi is a former corporate attorney who transformed her career through blogging and social media. She currently serves as a sports business analyst for Forbes, Fox Sports and Campus Insiders in addition to running her own publicity firm. As a sports business analyst and reporter, Kristi has reported on everything from collective bargaining to endorsements to the finances of pro and intercollegiate athletics for outlets such as ESPN, SportsBusiness Journal, Forbes, Bleacher Report, SB Nation and Comcast Sports Southeast. She is also the founder of BusinessofCollegeSports, a nationally-recognized source for news and analysis of the business of college sports. Kristi's book on the business of college football, "Saturday Millionaires: How Winning Football Builds Winning Colleges," was released from Wiley/Turner Publishing on September 10, 2013. She currently serves as a consultant for College Sports Solutions, a full-service intercollegiate athletics consulting firm. In addition to her work surrounding the business of sports, Kristi is also a publicist who founded Guide My Brand to work with busy entrepreneurs to establish themselves as experts and become more visible so they can grow their businesses.