Deirdre Breakenridge is an author, entrepreneur, and CEO of Pure Performance Communications. A 25+ year veteran in PR and marketing, she is the author of five Prentice Hall and Financial Times Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR 2.0, New Media, New Tools, New Audiences.” Breakenridge speaks nationally and internationally on the topics of PR, marketing, branding and social media. She is an adjunct professor at NYU, UMASS at Amherst, and Rutgers University, and the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators, and students. She is also a Linked.IN / Lynda.com video author with two PR courses published in 2015. Breakenridge hosts the podcast show, Women Worldwide, produced by the Social Network Station. She was awarded the Best 50 Women in Business by NJBIZ in 2015, named on the Richtopia 250 Most Influential Women Leaders in the World List and recognized by Traackr as one of the top Social Media Engagers in 2014.