A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda has the distinct privilege of having delivered more personal branding keynotes to more people in more places than anyone else on earth! William is the CEO of Reach, the global leader in personal branding with coaches in 45 countries and products that have been used by a million+ people. A personal branding pioneer with more longevity than anyone in the field, he has been credited with turning the concept of personal branding into a global industry. William believes that personal branding ignites potential and bolsters trust, loyalty and engagement between an organization and its people. He's passionate about helping global brands activate their talent through the power of personal branding and social media. Amex, British Telecom, Gucci, IBM, J&J, LinkedIn, Microsoft, Pepsi and Target are just a few in a long list of clients. Audience members leave his high-energy events inspired and ready to take action to increase their success while delivering greater value to their teams and organizations. A thought-leader on the topics of personal branding and social media, he has appeared on BBC TV, Discovery, Fox News and NPR and has been featured in countless publications, including Time, Fast Company and Entrepreneur. William is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and writes a regular column for Forbes.