Trina Albus is the founder of MAGENTA AGENCY, the social marketing agency for beauty brands. Trina has 20 years of experience in digital and has been acknowledged by the industry since 2009 as a thought leader in social media marketing. She is a regular advisor to prominent national brand teams and influencers. Before founding MAGENTA, for 15 years she put her expertise in economics, math, and statistics to work for the technology and marketing groups at Price Waterhouse, Discovery Channel, Time Inc. and BeachMint.
She balances her time running the agency, teaching social and digital marketing workshops and courses, and presenting at conferences, including the Lucky Magazine Fashion and Beauty Blogger (FABB) Conference, Social Media Week NYC and Los Angeles, and Beauty Biz Roundtable in Los Angeles. She taught a 10-Week Digital Marketing course at General Assembly in Los Angeles four times. In 2011, she guest lectured at the Fashion Institute of Technology (FIT) in NYC to Cosmetics and Fragrance Marketing students. During the 2014-2015 academic year, Trina served as a Digital Marketing subject matter expert for Fashion Marketing students at NYU's Stern MBA program.
In 2016, Trina was a speaker at the annual E-commerce Best Practices Conference at Stanford University and a guest lecturer for UCLA's Integrated Marketing program.
Trina is a contributor to Financial Times Press book, 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking and Damian Ryan's Understanding Social Media. She was involved with Social Media Week from 2009 through 2015, serving as an Advisory Board member and speaker at Social Media Week New York and Los Angeles.