Ardath Albee, CEO of her firm Marketing Interactions, brings over 30 years of business management and marketing experience to help B2B companies with complex sales use persona-driven content marketing strategy and compelling content marketing programs to turn prospects into buyers.
She's a strategist, storyteller, speaker, blogger, teacher, and content geek who is obsessed with helping companies become so darn relevant that buyers can't help but choose to become customers and, once a customer, making sure they'd never think of leaving.
Ardath has written two books, Digital Relevance and eMarketing Strategies for the Complex Sale. She's been recognized as a 2014 Woman to Watch in B2B by FierceCMO and voted one the 50 Most Influential People in Sales and Lead Management for the last five years.
Ardath believes that content marketing strategy must help marketers, salespeople, and the organization clearly understand who their audiences are, what they care about most deeply, and who they must gain consensus from to embrace change.
With these insights clearly established, she helps clients create overall messaging and positioning platforms that inform content marketing strategy and the development of marketing content that powers integrated digital and social initiatives that drive pipeline velocity to produce more qualified sales opportunities. With strategic, integrated marketing processes in place, making the transition to customer-obsessed marketing is simpler and more effective.