Tom Spitale is the co-author, along with Mary Abbazia, of The Accidental Marketer published by Wiley. He has spent the last 20 years helping b2b companies, whose product managers and marketers tend to have technical or non-marketing backgrounds ("Accidental Marketers"), quickly build the marketing plan skills that drive competitive advantage and differentiation.
As a speaker, consultant and trainer he has launched thousands of strategic initiatives and plans in the Americas, Europe and Asia for companies of all sizes. Tom creates tools and frameworks that his clients use in workshop settings, helping them uncover the keys to differentiation of their products and services in as little as 2 days.
Mary Abbazia is Managing Director of Impact Planning Group and Co-Author of The Accidental Marketer. She is known for her ability to infuse enthusiasm for the discipline of marketing.
She is a strategic marketer who helps Fortune 1000 clients (such as GE, Pfizer, UTC and Marriott) grow their business by developing marketing skills and dynamic market strategies. She also teaches marketing to executives at Columbia University and at California Institute of Technology.
Over the past 25 years, her vision to galvanize professionals has resulted in successful marketing strategies across a variety of sectors and markets. Her practical approach and proven frameworks enable clients to transform their business challenges into innovative marketing strategies.