Whitepaper

Customized Event Management: Raising The Bar

Executive Summary

In the 21st century business world, not every employee needs to work in the same building anymore—to say nothing of an association representing multiple businesses across a given geographic area. Training and education platforms must utilize a virtual component just to remain relevant, and that component has to be robust yet easy to use. In addition to production and content, who’s marketing the platform to the target audience? Who’s making sure they actually watch and participate? Trying to cobble together a system with user-directed phone or tablet apps with little to no control over production, delivery, engagement, reporting, etc. isn’t the answer. And these days, neither is abandoning the virtual component altogether. The real answer: finding a company that can demonstrate expertise in producing and delivering virtual experiences that will satisfy the client’s requirements; mitigate technology, logistical, or user errors; and maximize the effectiveness of the learning program whether participants are in the room or on the other side of the world.