Matt is an expert video content marketer with over 15 years of sales and marketing experience. He has produced and published thousands of videos, working with Fortune 50 to 500 companies to execute video strategies that drive measurable business results.

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Video Marketing Across The Buyer Journey

Matt Childs

Marketers are witnessing a fundamental shift in the way people research and buy products. Nearly 70% of the buyer’s journey is driven through digital content such as websites, email, social media, and video.

The digital marketing programs you once used to engage buyers through mass advertising and batch and blast email campaigns are no longer effective. Times have changed; you must now focus on creating 1:1 digital conversations with buyers putting the right content in front of the right people at the right time.

Your organization has put into practice a content strategy mapped strategically to each stage of your buyer’s journey based on persona. Now you’re facing pressure to elevate engagement using video but you don’t know how and where to get started. There’s a laundry list of things to do and you need help!


  • Design a video strategy battle plan and map content to journey stages
  • Create video experiences that drive 1:1 buyer engagement
  • Integrate video data with CRM and MAPs to track influenced revenue

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.