Use Behavioral Science to Get Consumers to Buy
Consumers do not always consider all available information and make rational choices. There are many heuristics and biases that affect purchase decisions. Anand Damani applies the powerful principles unearthed by behavioral science like loss aversion, cognitive overload, social proof, endowment effect and many other powerful behavioral science techniques to influence consumers in the last mile to act.
Advertising is useful for building awareness of the key benefit of the brand, but consumer decisions can be influenced to a far greater degree when they are actually in the ‘buy’ mode. You will get simple, low cost, scalable nudges at this moment of truth which is far more effective at making consumers act in the desired way.
For example, behavioral science studies have shown that increasing the size of the shopping cart gets consumers to buy more or letting consumers know that lots of other people bought the particular product makes them buy too.
Applied behavioral science can lead to increased sales conversions online as well as in stores, improved customer experience and increased new-product adoption.
In this consultation session Anand Damani will identify the context and the desired actions, come up with the Behavioral Design solutions based on the powerful principles of behavioral science.
Damani uses behavioral science for clients like Franklin Templeton, The Economist, Cyient and others.
On Geniecast, Damani has done casts for clients like YPO Next Generation. YPO is a global community of chief executives dedicated to becoming better leaders with 24,000 members in more than 130 countries.
Every Program Purchase Includes
- Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
- Expert Feature Management: Customized features are available to Cast participants per Client specification.
- Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.