Anand Damani is partner at the consulting firm Briefcase, in which he uses science to change human behavior. He applies the science of behavioral economics and cognitive neuroscience to change human behavior in consumer, organizational and social fields. He calls this practice Behavioral Design.

In consumer behavior change, he uses Behavioral Design to increase sales conversions, improve new product adoption and design customer experience for clients like Franklin Templeton and The Economist.

In organizational behavior change, he uses Behavioral Design to change culture and habits, translate vision to action and improve productivity for clients like Cyient.

In addition to consulting, he invents products that change public behavior like reducing drivers honking in India or products that change personal behavior like a water bottle that nudges you to stay hydrated.

His work has been featured in TIME, BBC, Forbes, Fast Company, CNBC, The Atlantic, The Economic Times and other media.

He is an Editors' Pick TEDx speaker and a frequent keynote speaker.

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Use Behavioral Science to Change Employee Behavior

Anand Damani

Employees may have good intentions but we don’t necessarily convert them into action. Employers would want them to reach office on time but they don’t. Employees may want to do proactive work, but don’t. Employees may want to develop good listening skills, but in the heat of the discussion, forget. Getting employees to take action is tough.

Conscious attempts to persuade employees like motivational talks and training are time consuming, money draining and unsustainable at getting employees to take desired actions. You will get simple, low cost, scalable nudges directed at employees’ subconscious which are far more effective at making employees act in the desired way.

For example, behavioral science studies have shown that when at work employees sit around a circular table, they tend to give preference to the group’s goals compared to giving preference to individual goals when they sit in rectangular cubicles or employees that are part of work that has failed, but have been given plum assignments thereafter instead of being penalized, encourages experimentation and innovation in the organization.

Applying behavioral science can lead to improved employee engagement, productivity and even change the culture to make it a great place to work.

In this consultation session Anand Damani will identify the context and the desired actions, come up with the Behavioral Design solutions based on the powerful principles of behavioral science.

Damani uses behavioral science for clients like Franklin Templeton, The Economist, Cyient and others.

On Geniecast, Damani has done casts for clients like YPO Next Generation. YPO is a global community of chief executives dedicated to becoming better leaders with 24,000 members in more than 130 countries.

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