Randall helps organizations rethink their approach to marketing and engagement using digital. He has founded several successful start-ups, held a long-time position at a "big-four" consulting firm, and was an executive at an American public company. He currently serves as the 108 ideaspace President and chief strategist. Randall has been advising on Web Strategy since 1994 when he put several major market newspapers and global financial institutions online (and about 150+ other major organizations since.) Randall is the author of seven books, including the Online PR and Social Media series, Social Media for Business, and the Everything Guide to Starting an Online Business. He blogs for the Huffington Post, and is the host of business affairs interview show Professionally Speaking TV. He has been profiled in all national media, and frequently appears as an expert on radio, TV, and newspapers. Randall has earned a CFA, MBA, CMC, CSP, and a Black Belt in karate.

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Thought Leadership, Inbound Marketing, And Content Strategy

Randall Craig

Are you still marketing the way your grandparents did? Are you still thinking only of the “4P’s” of marketing: Price/Promo/Product/Place? Far more powerful are the tools of today’s modern marketer: content strategy, inbound marketing, relationship curve, and thought leadership.

Learn why these must be central to your marketing, communication, and business development strategy – and how. Leave with specific and practical ideas that can be put into action immediately.

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support