Stressed multiracial team thinking of problem solution at emergency office meeting, sad diverse business people group shocked by bad news, upset colleagues in panic after company bankruptcy concept

Anne Candido is the founder of Go for 2, a Brand "Love" Building consultancy aimed at developing unexpected yet authentic connections to people's heart, mind and soul resulting in accelerated customer acquisition and revenue generation.

A 20+ year veteran of P&G, Anne has been a thought-leader and architect in cultivating brand love as a means of driving business growth. Through her work on programs like the London 2012 Olympic "Thank You, Mom" campaign, the Cannes award winning Tide Super Bowl Campaigns #BradshawStain and #TideAd, and the Dreft "Smell of Love" campaign, she has a fine-tuned process to help brands dig deep to discover untapped potential that when realized, magnifies brand love impact and stimulates customer acquisition and the opportunity for incremental revenue generation.

Through partnerships with properties like the NFL, Joe Gibbs Racing, United States Olympic Committee, and NYC Fashion Week, Anne has become an expert in defining how brands can maximize influencers, spokespeople, thought-leaders and credentialers to create relevancy, differentiation and ambassadorship. This expertise has also translated into effective use of social sustainability as evidenced by her leadership of the "Tide Loads of Hope" program. Her work has resulted in billions of high-impact impressions both nationally and locally, across all influencer verticals and channels including: Ellen, Today, GMA, WSJ, NYT, People, HuffPo, Popsugar, SI, ESPN and BabyCenter just to name a few. Anne resides in Cincinnati, Oh, with her husband, Tony, and their blendedfamily of 4 "adults in-training".

She graduated from the University of Dayton (1998) with a BS in Mechanical Engineering which ironically led her to discover the importance of brand love through her first decade in P&G's R&D organization where she developed products that truly made a difference in people's lives. She took that knowledge into Communications where she spent her second decade bridging marketing and public relations into a Brand Building discipline. Anne believes in the power of being connected in mind, body and spirit and that grit is the secret to success.

PS: If you Google me, look under "Anne Westbrook, P&G" too.

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The REAL Reason your Team isn’t Living Up to its Potential

Anne Candido

When your team isn’t living up to its potential, you may be tempted to blame the usual suspects: not enough money, unrealistic timelines or a lack of skilled resources. But what is really the culprit? Relationship breakdowns…100% of the time.

Thriving teams exhibit common characteristics:
1. Each individual acts like an owner of the business
2. High levels of integrity
3. Practice intellectual sparring respectfully
4. An empowered leader who creates a safe environment

This disciplined approach can reduce what seems like insurmountable challenges to mere bumps in the road toward greater success and progress. But it can only be realized when members do the hard work to forge relationships that are honest, sincere, and candid. In other words…forthright.

This session is an interactive workshop (2-3 hours) led by myself and April Martini. With our collective 35+ years of experience, mine in a corporate environment and April’s in an agency environment, our approach to addressing and resolving relationship breakdowns in teams is unique and effective. Why? Because we have been there. We have experienced it all from triumphs to defeat…many times, over many years, and often from opposite sides of the table. We treat these workshops like a mini-program where we will diagnose key relationship breakdowns that are holding your team back. We will then talk you through a strategy for addressing them head-on and instilling new “rules of engagement”, putting you on the path to a more thriving team. If more guidance is needed, we can parlay the workshop into a full-scale program.


  • Fundamental understanding of how to build a thriving team even in non-ideal circumstances.
  • Identified relationship break-downs which when fixed reveal what is holding your team back.
  • Strategies for fixing the break-downs and instilling new “rules of engagement”.

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.