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The New Rules of Marketing: From Influencers to Ambush Marketing
When Beats by Dre headphones came into the market they faced competition from more established market leaders like Bose. As the new kid on the block, Omar used new marketing techniques to gain market share, from giving well-known athletes free headphones to developing hangouts for Olympic athletes to drive buzz and desire for Beats headphones.
In this talk, Omar shows how your company can incorporate Guerilla techniques to gain market share.
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