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The Best Idea Wins: How to work with the crowd, ignore the data, and use the art of listening to develop your best ideas
Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader.
In this talk, Omar shares techniques from his experience on how to develop the best ideas.
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