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The Art of Influencer Marketing
90% of decision making comes from the heart center. Yes, it’s emotional NOT cognitive. Though this has always been the truth, the impact of this on brands has just been realized in the last 20 years. During this time, traditional controlled channels (tv, print, and radio) were usurped with the birth of the internet and 24/7 access to information in many different forms through a plethora of channels. And with this came the surge of voices…people you didn’t even know but took as “experts”, events that took place in other places that you would like to go to but can’t…all of a sudden, people were being “influenced” by people, events, properties, organizations outside the brand’s control. Panic and chaos ensued.
This session is designed to alleviate your panic and calm your overwhelm by getting you familiarized with the world of Influencer Marketing and then guide you through a proven process that will help you define an influencer ecosystem that will effectively engage YOUR desired customer base. We will also talk the infrastructure needed to support you ecosystem.
This session can be a keynote (1-1.5 hour overview) or a more in-depth interactive session (3-4 hours). Want more personalized guidance? Consulting packages are available at a discount with the purchase of the session.
- Simplify from what you can do to what you should do to grow your business.
- Provides fundamental understanding so that you can maximize your investment.
- Have an actionable strategy that you can implement immediately.
Every Program Purchase Includes
- Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
- Expert Feature Management: Customized features are available to Cast participants per Client specification.
- Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.