Jim Karrh, Ph.D. helps professionals and entire organizations learn to share their messages more consistently and effectively—which results in better customer relationships, more growth opportunities, stronger brands, and more engagement inside the organization. He speaks to and advises business-to-business (B2B) and business-to-consumer (B2C) companies, as well as associations, nonprofits, and smaller businesses. Jim's business insights come from executive marketing experience and a passion for helping people and teams use customer conversations more effectively. Jim formerly served as Chief Marketing Officer of Mountain Valley Spring Company, building an integrated marketing and public relations program judged best in the entire global bottled-water industry. A recognized thought leader in marketing and buyer behavior, Jim has also served on the faculty of three universities. His research has been published in top peer-reviewed journals such as the Journal of Advertising, Journal of Advertising Research and the Journal of Applied Social Psychology. His insights also appear in Entrepreneur.com, Toronto Star, Orlando Sentinel, Arkansas Business, Memphis Business Journal, and many other media outlets. Jim now has a boutique consultancy, is a professional speaker, and serves as a consulting principal with DSG. Jim earned doctoral, master's, and bachelor's degrees from the University of Florida and the MBA from the Fuqua School of Business at Duke University.
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The Answer to ‘What Do You Do?’: Positioning Yourself and Your Value in Business Conversation

Jim Karrh

Even with more opportunities than ever to communicate with prospects, customers, and friends, many professionals have a “missing piece” in their conversational toolkits. They stumble in everyday, face-to-face marketplace interactions.

 What do you and your colleagues say when asked, “So what do you do?” Are the responses relatively consistent? The popular elevator-pitch model is ill-suited for everyday business situations (such as new-business development, customer-service moments, meeting new people in an account, attending trade shows or networking events, etc.).

In this facilitated session, Jim will introduce his “Position and Pivot” model to focus on five simple conversational components. Participants will develop their own talking points and receive feedback from Jim.

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support