robert-rose

As storyteller, workshop facilitator and trusted advisor, Robert has helped develop content marketing and customer experience strategies for large companies such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Staples, Hewlett Packard, AT&T, Petco and UPS.

As an author, Robert's highly acclaimed book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi, which is a top twenty marketing podcast on iTunes. Robert's book with Joe, Managing Content Marketing, is widely considered the “owner's manual” of the content marketing process. It's been translated into multiple languages and spent two weeks as a top ten marketing book on Amazon.com since its debut in 2011.

With more than 15 years of experience keynoting with groups of all sizes about how content and technology can positively affect your business results, Robert's style has been described as “incredibly personable”, “engaging” and “challenging you to think differently” about the practice of marketing.

From facilitating workshops, to full day educational programs, keynotes, event hosting, panel moderation and even on-camera interviews, Robert's passion for marketing, and humor always shines through.

Speaking anywhere from 30-40 times per year, Robert has taken the stage in more than a dozen countries across the world.

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The 2020 Content Marketing Strategy – New Roles & New Goals

Robert Rose

We are moving into a new era of marketing – one where our remit has expanded. Yes, again. Strategist, technologist, storyteller and creator of value; this is the marketing department of the next decade. In this 60 minute intensive, Robert Rose, author and the Content Marketing Institute’s Chief Strategy Officer will discuss the current transformation of how content marketing is changing marketing more broadly, and de-siloing the company both inside and out.

Tomorrow’s thought leadership is a function in the business, not simply an asset or campaign. This function and approach will lead the creation of valuable experiences over the next decade. Together, we’ll both talk and work through the new types of people, processes and technology.

Every Program Purchase Includes

  • Gear Checks and Pre-Call Rehearsal: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.