The 2020 Content Marketing Strategy – New Roles & New Goals
We are moving into a new era of marketing – one where our remit has expanded. Yes, again. Strategist, technologist, storyteller and creator of value; this is the marketing department of the next decade. In this 60 minute intensive, Robert Rose, author and the Content Marketing Institute’s Chief Strategy Officer will discuss the current transformation of how content marketing is changing marketing more broadly, and de-siloing the company both inside and out.
Tomorrow’s thought leadership is a function in the business, not simply an asset or campaign. This function and approach will lead the creation of valuable experiences over the next decade. Together, we’ll both talk and work through the new types of people, processes and technology.
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