Linda Cahan, Cahan & Company has been in Visual Merchandising, Store Design and Display for over 30 years. Her experience includes visual merchandising and design for traditional department stores, specialty stores of all sizes and types, and large corporations. She has worked with all kinds of merchandise ­ from high to moderate fashion, soft and hard lines including gifts, appliances, computers, auto parts, machinery and tools.

Linda’s strengths include all aspects of visual merchandising and display as well as training staff in each discipline through seminars, workshops, walk-throughs, hands-on sessions and manuals. Linda has written custom visual standards manuals for many companies including Saks Fifth Avenue, Lancôme Cosmetics, American Express, Singer, United Rentals, The Bowling Proprietors Association of America, Taubman, and two large retail companies in Colombia, South America – Totto and Armi Studio.

William Lorenzen, Assistant Visual Director at Saks Fifth Avenue during the late 90’s wrote the following in the front of the SFA Corporate Visual Merchandising Manual:
“Linda Cahan of Cahan & Company was hired to edit the entire work and add her objective viewpoint as a visual merchandiser but also as someone from the outside who had never worked for Saks Fifth Avenue. No other person who has never worked for SFA knows as much about visual merchandising as she and I doubt anyone ever will.”
Cahan taught at Parsons School of Design in NYC for 12 years and currently teaches one class at the Art Institute of Portland. Linda lives in the Portland area of Oregon and consults and lectures extensively around the world.

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Linda Cahan

Boomers aren’t “just old people” any more than Gen Zs are “just kids.” Understanding how and why each generation thinks, shops and buys gives you the key to making decisions about how you approach each person as well as your store design: from decor, to lighting, signs and layout.

Every Program Purchase Includes

  • Gear Checks and Pre-Call Rehearsal: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.