Vance Crowe is a communications consultant that has worked for corporations and international organizations around the world. He has spoken before more than 90,000 people, answering questions about some of the most sophisticated and controversial technology in the modern age. Vance helps organizations realize why the general public doesn’t agree with their perspective and offers new ways to communicate that effectively resolve disagreements and builds rapport with critics and stakeholders.

Vance is the former Director of Millennial Engagement for Monsanto, a Communications Strategist for the World Bank Group, a returned U.S. Peace Corps Volunteer stationed in Kenya, a former Communications Coordinator at a National Public Radio affiliate in Northern California and was a deckhand on an eco-tourism ship that traveled the Western Hemisphere. His stories and lessons illuminate aspects of communications that remain hidden to most people.

Vance holds a degree in communications from Marquette University and a Master's Degree in Cross-Cultural Negotiations from the Seton Hall School of Diplomacy.

Vance hosts "The Vance Crowe Podcast" a weekly interview program that allows experts in a field talk about their knowledge and the discipline it took to gain their unique point of view.

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Surfing the waves of culture: How to change perception of your industry

Vance Crowe

What can your organization do when the public stands against your industry? Learn how people “know what they know,” and how public perception is driven so that you can create campaigns and programs that make people want to listen and become open to changing what they think of your industry. The strategies used in this presentation were battle tested in the real world, helping scientists and farmers grain control of how the public talked about their work.


  • Learn why facts don't change minds, so that you can do something more effective.
  • Realize which members of a group influence perception so that you can be more targeted in your efforts.
  • Begin learning the skill of steel-manning an argument, so that your intended audience is more likely to want to hear what you have to say.

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