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Linda Cahan, Cahan & Company has been in Visual Merchandising, Store Design and Display for over 30 years. Her experience includes visual merchandising and design for traditional department stores, specialty stores of all sizes and types, and large corporations. She has worked with all kinds of merchandise ­ from high to moderate fashion, soft and hard lines including gifts, appliances, computers, auto parts, machinery and tools. Linda’s strengths include all aspects of visual merchandising and display as well as training staff in each discipline through seminars, workshops, walk-throughs, hands-on sessions and manuals. Linda has written custom visual standards manuals for many companies including Saks Fifth Avenue, Lancôme Cosmetics, American Express, Singer, United Rentals, The Bowling Proprietors Association of America, Taubman, and two large retail companies in Colombia, South America – Totto and Armi Studio. William Lorenzen, Assistant Visual Director at Saks Fifth Avenue during the late 90’s wrote the following in the front of the SFA Corporate Visual Merchandising Manual: “Linda Cahan of Cahan & Company was hired to edit the entire work and add her objective viewpoint as a visual merchandiser but also as someone from the outside who had never worked for Saks Fifth Avenue. No other person who has never worked for SFA knows as much about visual merchandising as she and I doubt anyone ever will.” Cahan taught at Parsons School of Design in NYC for 12 years and currently teaches one class at the Art Institute of Portland. Linda lives in the Portland area of Oregon and consults and lectures extensively around the world.

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STORE DESIGN ON A SHOESTRING: Design or Renovate – great store design tips from start to finish

Linda Cahan

1. WHEN, WHY, HOW: Discover the clear signs that renovation or new design is necessary

2. WHAT’S YOUR IMAGE? Easy ways to create a fresh and individualized store image

3. TRENDS IN NEW STORE DESIGN: Pick and choose what ideas will work for your new store image

4. WHAT’S THE BUDGET? Set your budget to get the job done right

5. CREATE A FLOOR PLAN THAT FLOWS: Some simple floor plan ideas that make sense

6. TO DO: Obtain a chronological “to do” list designed for both the new store or one in desperate need of renovation

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support