Zontee Hou is brand strategy & marketing consultant, who advises businesses ranging from boutique brands to Fortune 500 companies like Allstate Insurance and Oracle. Her work has garnered industry recognition including several PR News Platinum Awards and a Forrester Groundswell Award. In addition, Zontee teaches as an adjunct in the City College of New York's graduate-level communications program and speaks at conferences and workshops around the U.S. Zontee received her MS from Columbia University's Strategic Communications program and her BS in both Marketing and International Business from NYU's Stern School of Business.

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Reaching Your Ideal Customers Through Branding

Zontee Hou

Whether you’re a retailer, product brand, or service company, a strong brand can help you to break through the noise. Studies show that brand recognition and brand loyalty add value for both customers and businesses alike.

In this session, brand strategist Zontee Hou will discuss five easy ways you can strengthen your brand both online and in-person, as well as important questions you should ask yourself as you make marketing decisions through the lens of building a stronger brand.

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support