Optimizing Content Marketing: Trends and Priorities for Industry Leaders
In a world of the informed and empowered buyer, companies need to authentically engage with buyers in the formats and channels they prefer on the topics they care about. But to effectively utilize content and thought leadership as the drivers of your marketing efforts, you need to understand its current state and where it’s headed. John Hall, CEO of Influence & Co. and a thought leader in content marketing, will discuss new and emerging trends that companies need to know, and where to capitalize on these opportunities. He’ll discuss topics ranging from Ad blocking to executive branding, seasonal content, micro-moments, visual content, mobile trends, and more.
what you get
- Last up to one hour
- Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
- Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support