jeffrey-hollender_2
Jeffrey Hollender is co-founder and former CEO of Seventh Generation, which he built into a leading natural product brand known for its authenticity, transparency, and progressive business practices. Hollender is currently the founder and CEO of Sustain Natural, that developed and markets sustainable sexual wellness products including Sustain condoms, the first US brand of condoms that is certified to be first fair trade, free of chemicals of concern and sustainably produced. He is also Adjunct Professor of sustainability and social entrepreneurship at New York University. Hollender is also a board member and former Board Chair of the Greenpeace US; co-founder and Board Chair of the American Sustainable Business Council, a coalition of 200,000 business leaders committed to progressive public policy, and a board member Verite. He is the author of his seven books, including most recently, The Responsibility Revolution: How the Next Generation of Businesses Will Win and Planet Home.

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Nothing To Hide: The Power of Transparency in the Age of Social Media

Jeffrey Hollender

Our society and the planet desperately need business to accelerate its transition toward a “responsibility revolution.” In this age of social media the revolution is both more possible and more essential than ever before for the success and survival of corporate America. Every day, social media exposes the true nature of modern brands, and the more we see, the less we find to like. The age of messages neatly packaged by a marketing department is over. Today your brand lives in the hearts, minds and facebook messages of your customers.

This interactive dialogue will share stories and examples of best practices as well as cover:
• Creating Context: Is there really a responsibility revolution?
• Social Media Trends
• Trends in “being good” online

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support