Zach Binder is an experienced COO, Marketer, Consultant, and Speaker. He is the former COO of RankLab, current Sr. Director of Marketing Operations for American Addiction Centers, and a member of the Young Entrepreneur Council (YEC), an invite-only group comprised of some of the world's most successful young entrepreneurs. Zach's recent work can be seen in Forbes, Huffington Post, and Inc Magazine.

In 2012, Zach joined RankLab, a small boutique marketing firm, and helped it grow into a thriving full-service marketing agency, tripling it's staff, and serving clients nationwide. Serving as Chief Operating Officer, Zach and his partners at RankLab achieved a coveted position in Inc Magazine's Top 5000 fastest growing private companies in 2015.

As a result of the rapid growth and success of the agency, RankLab was acquired by American Addiction Centers in July of 2015. Zach now serves as Sr. Director of Marketing Operations for AAC, where he is responsible for integrating all marketing offices and operations to lift performance, achieve greater scale and oversee production fulfillment.

Zach has a B.A. in Communications from the University of Wisconsin, and can often be found on the golf course when he's not helping businesses grow.

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Make Your Digital Marketing Matter

Zach Binder

“I’m Not Arguing, I’m Just Explaining Why I’m Right”

As a marketer, when you lose a client or your budget is cut, it often means one of two things occurred:

1) You failed – and that’s ok! We all fail sometimes.
Or 2) You didn’t convince your client, your boss, or your investors that you succeeded.

If #2 sounds familiar, then you failed in a much different way.

In this program, you’ll learn the basics of Attribution-Based Decision Making, Digital Marketing Objectives, and Consultation Tactics to leverage your digital marketing success into bigger budgets, bigger campaigns, and bigger wins.


  • The basics of Attribution-Based Decision Making
  • Digital Marketing Objectives
  • Consultation Tactics to leverage your digital marketing success into bigger budgets, bigger campaigns, and bigger wins

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.