jenn-grace
Jenn T. Grace teaches straight people how to market to gay people and gay people how to market themselves. Upon noticing a need in the marketplace for educational tools aimed at well meaning straight allies, she set out to fill the void in 2012. In addition to educating straight audiences, she also coaches gay entrepreneurs in one-on-one settings to help them grow their businesses. She has written two Amazon Best Selling books and is currently working on several others. As a blogger, podcaster and speaker you can find Jenn involved in anything where business intersects with lesbian, gay, bisexual and transgender (LGBT) issues. She has been in the LGBT marketing space since 2006 and holds a M.S. in Integrated Marketing Communications from Golden Gate University and a B.S. in Communications from Salem State University.
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LGBT 101 – The LGBT Community by the Numbers: A statistical look at why marketing to the LGBT Community is good for your bottom line

Jenn T. Grace

This session is designed to empower you with all of the right statistical data that can help you make the business case internally for marketing to the LGBT community within your organization. We will look past the surface meaning of the numbers and delve more into how this data plays out tactically as a part of your overall marketing plan.

Objectives:

Learn why the LGBT community is not monolithic and how thinking so will adversely impact all of your marketing and sales efforts
Recognize that not all LGBT people are DINKs (dual income, no kids) and why that is a good thing
Understand the magnitude of LGBT consumer buying power as it relates to the highly sought after big three (3) minority groups who are heavily marketed to

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support