Helen Todd is the CEO of Sociality Squared, a full service social media agency founded in 2010 in New York City. Helen has developed and executed social strategies for clients that include Leica Camera, Dolphin Browser, and FitBit's FitStar. Helen speaks about social media marketing at SXSW Interactive, Social Media Week NYC, Mobile Marketing Innovation Day in Vienna, and to MBA classes at schools like Xavier Williams College and NYU Stern Business School. She won a WOMMY award from the Word of Mouth Marketing Association, has work featured in the Facebook Studio Gallery which recognizes the most creative, innovative, and effective marketing that makes use of the Facebook platform, and has been a Jay Chiat Awards judge. She graduated from Xavier University and holds a Master's degree in Integrated Marketing Communications from Emerson College.

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Instagram Marketing for Photographers

Helen Todd

Instagram is the social media platform for sharing photos, images, and video, but it has become so much more than that. It is also an excellent tool for businesses and brands, especially professional photographers, to reach new customers and grow your business. Whether you are completely new to Instagram or you already have an account and need guidance, we are here to help! This 5-part webinar is specifically designed for you, the professional photographer. Here’s what we will cover:

-How professional photographers like you can use Instagram to grow their business
-How the new Instagram algorithm will affect you
-What to publish (and what not to!)
-The importance of hashtags
-How to publish and optimize your posts
-Getting noticed/promoting your photography

Every Program Purchase Includes

  • Gear Checks and Pre-Call Rehearsal: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.