Nate Riggs is a seasoned inbound marketing strategist and the Founder and CEO of NR Media Group. He's helped a wide range of leading brands adopt new ideas and technologies that evolve their marketing programs to meet the needs new generations of internet-savvy consumers. Nate has delivered presentations at hundreds of industry conferences and regularly contributes to major business publications such as the Wall Street Journal, Harvard Business Review, USA Today, Chief Content Officer magazine and many others. He is also a Professional Member of the National Speakers Association. His passion project is teaching on the marketing faculty at the Ohio University College of Business where he has built the school's first approved curriculum on inbound marketing and sales (MKT4300-100). His course produces between 180-250 inbound certified students each year. In the Spring of 2016, Nate will be working to expand the certification training to include HubSpot Certification and Practicum. His personal goal as faculty at OU is to build an entire center of excellence around Inbound Marketing and Sales training to help address the current skills gap among marketing degree graduates. If you'd like to see his students's work and learn more about the course, you can visit Nate is also an active board member of OU's Ralph & Luci Schey Sales Centre, and an executive board member of Professional Marketing Advisory Board.

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Inbound Marketing Habits How to Get SHARPER Results from your Marketing & Sales Programs

Nate Riggs

Our uninhibited ability to access self-service information through our smart phones and other devices has forever changed how we research, consider and buy products and services. Research from the Marketing Leadership Council suggests that approximately 57% of a purchase decisions are now made prior to the buyer ever communicating with a sales rep.

In this presentation, Nate Riggs will teach you the philosophy, methodology and technology behind Inbound Marketing; a highly progressive form of marketing that meets this change in consumer behavior head on. You will learn:

– How the purchase funnel has changed as a result of digital media
– How online content can increase demand, lead generation and sales
– How marketing automation technology reduces time and costs

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support