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How to Know What Customers Want — Even If They Don’t (For 5-8 Participants)
Based on a 30-year study of the business world’s greatest successes, Tom and Mary have created simple-yet-powerful tools and frameworks that can be applied immediately by business people — even if they have no previous strategy and marketing experience.
The most successful businesses have a deeper understanding of customer needs than their competitors. This is a necessary step towards building unique products, services and marketing that are valued by customers.
This session will enable participants to build approaches that uncover customer’s most important needs — even if they are unable or unwilling to articulate them to you! Learn techniques and approaches used successfully by other companies to uncover industry-changing insights. The session also includes a simple-yet-powerful technique for segmenting your market in way that leads to significant competitive advantages. All tools will be applied to participant’s real-life business challenges. Participants will get real work done while they learn.
Appropriate size audience for this program:
5-8 Participants, each with responsibility for one of the 2 products or services that the session focuses on.
What else is included:
Pre-recorded Session Preparation Video
Pre-session Assignment (to enable a fast start to the session)
Presentation Documents (for post-session reference)
Customized Guidance Throughout the Session
Post-Session Review of Strategies
Every Program Purchase Includes
- Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
- Expert Feature Management: Customized features are available to Cast participants per Client specification.
- Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.