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A former Wall Street Executive Gonzalez is the founder of The Lionesque Group, a firm of award winning retail strategists and pop up shop experts who have strategized and produced more than 150 retail experiences in major cities across the United States. In 2017, she also launched Clark, an interactive platform for physical retail that empowers consumers to truly connect the online and offline worlds while giving brands real-time transparency into store performance. Some of her clients include major brands such as Amazon, COTY, Estee Lauder, Intel, M.Gemi, The RealReal, YUM brands, and others.

She reflects on her work in her book, The Pop-Up Paradigm: How Brands Can Build Human Connections in a Digital Age. In 2018, she one of LinkedIn’s top 10 must-know writers and creators breaking down everything about the present and future of retail and was named one of Design:Retail’s Top 10 Retail Design Influencers of the Year. In 2017 her teams work was selected as a Glossy Award's finalist for Best New Pop-Up Store Concept for IRL at home. In 2016 she was awarded Design:Retail's 40 under 40. In 2015 she was awarded Innovator of the Year for pop-up retail experiences by Retail Touchpoints. And, in 2014, her work was honored with the CLIO Image Award for experiential engagement, and was a finalist for the New York Design Award for marketing and branded experiences. She has also been awarded the Wall Street Journal’s Donor of the Day, one of the top 20 Most Inspiring People in New York City.

Have Questions?

How To Implement Pop-Up Retail Strategies

Melissa Gonzalez

It’s no secret that the retail landscape is changing and customer expectations are getting more challenging for brands. Being online only is no longer an option in a fiercely competitive landscape. Opening a store is an opportunity to build relationships and truly test market to an active and vocal focus group.

In this session:

We will dive into a clear roadmap to launching your first (or next) pop-up storefront.
– Beginning with a dive into your overarching goals, we will work with you to determine to optimal location, ideal time and duration, the story of your store and a methodology for budget planning and ROI analysis.

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.