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Tom Johnson is a San Francisco-based marketing and technology expert with over 20 years of experience bridging BtoC objectives and emerging technology solutions. He is a contributor to Forrester reports and has participated in a variety of Bay Area MarTech panel discussions; in addition, he has spoken at the AMA and PostMedia conferences and is a regular speaker at IBM's Amplify conference. Tom consults day-to-day in the CRM, MarTech and Data Strategy space with a range of clients from large CPG organizations to Bay Area start-ups. He advises companies, guiding them to successfully leverage technology in our current environment of “Big Data” and machine learning. Tom's expertise stems from the common problem most marketers are trying to solve: what technology and data strategy is right for my business goals? Tom demystifies the technology landscape and makes sense out of the tech sales promises. Ultimately, he boils down the hype and confusion of technology and data into simple laymen's terms and solutions.

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How to Get Started with MarTech and a Data Strategy

Tom Johnson

Tom will help you make sense of the complicated and confusing MarTech landscape. The presentation will identify foundational tools for helping organizations crawl and walk to benchmark learning while keeping an eye on the tech stack required for your company to run with the industry leaders.

Book this cast if you want to:

– Leverage the experience of a Bay Area MarTech veteran
– Understand the business to consumer MarTech landscape
– Identify a phased approach to building a MarTech stack
– Identify how to build a Data Strategy while proving the business case to the organization

takeaways

  • Understand the business to consumer MarTech landscape
  • Identify a phased approach to building a MarTech stack
  • Identify how to build a Data Strategy while proving the business case to the organization

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.