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Tom Johnson is a San Francisco-based marketing and technology expert with over 20 years of experience bridging BtoC objectives and emerging technology solutions. He is a contributor to Forrester reports and has participated in a variety of Bay Area MarTech panel discussions; in addition, he has spoken at the AMA and PostMedia conferences and is a regular speaker at IBM's Amplify conference. Tom consults day-to-day in the CRM, MarTech and Data Strategy space with a range of clients from large CPG organizations to Bay Area start-ups. He advises companies, guiding them to successfully leverage technology in our current environment of “Big Data” and machine learning. Tom's expertise stems from the common problem most marketers are trying to solve: what technology and data strategy is right for my business goals? Tom demystifies the technology landscape and makes sense out of the tech sales promises. Ultimately, he boils down the hype and confusion of technology and data into simple laymen's terms and solutions.

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How to Find the Right CRM Technology

Tom Johnson

Tom will help you define an approach to evaluating CRM technology.  The presentation will help you avoid common pitfalls and help you identify CRM technology that works for your business challenges.

Book this cast if you want to:

– Leverage the experience of a Bay Area CRM veteran
– Learn how to lead the tech evaluation process (versus being led by the vendor sales team)
– Provide you a proven approach to identify the right technology, features and price for your business challenges

takeaways

  • Leverage the experience of a Bay Area CRM veteran
  • Learn how to lead the tech evaluation process (versus being led by the vendor sales team)
  • Provide you a proven approach to identify the right technology, features and price for your business challenges

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.