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A former Wall Street Executive Gonzalez is the founder of The Lionesque Group, a firm of award winning retail strategists and pop up shop experts who have strategized and produced more than 150 retail experiences in major cities across the United States. In 2017, she also launched Clark, an interactive platform for physical retail that empowers consumers to truly connect the online and offline worlds while giving brands real-time transparency into store performance. Some of her clients include major brands such as Amazon, COTY, Estee Lauder, Intel, M.Gemi, The RealReal, YUM brands, and others.

She reflects on her work in her book, The Pop-Up Paradigm: How Brands Can Build Human Connections in a Digital Age. In 2018, she one of LinkedIn’s top 10 must-know writers and creators breaking down everything about the present and future of retail and was named one of Design:Retail’s Top 10 Retail Design Influencers of the Year. In 2017 her teams work was selected as a Glossy Award's finalist for Best New Pop-Up Store Concept for IRL at home. In 2016 she was awarded Design:Retail's 40 under 40. In 2015 she was awarded Innovator of the Year for pop-up retail experiences by Retail Touchpoints. And, in 2014, her work was honored with the CLIO Image Award for experiential engagement, and was a finalist for the New York Design Award for marketing and branded experiences. She has also been awarded the Wall Street Journal’s Donor of the Day, one of the top 20 Most Inspiring People in New York City.

Have Questions?

How to Build Customer Centric Retail Experiences

Melissa Gonzalez

When planning for a physical retail environment, brands need to think through what they can deliver in a physical space that they cannot deliver online or via mobile; and ask “how will we create an environment that’s in service of its customers.

In this session:

– We will tackle beginning steps to crafting your in-store experience
– How to create moments that are in service to your customers and support the products and/or services you are selling
– How to create an environment that allows you to constantly learn and iterate to improve to overall customer experience

Product quality will always matter, but people will always remember how you made them feel and in retail every touch point is an opportunity to make an impression with your customer.

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.