Tom Spitale is the co-author, along with Mary Abbazia, of The Accidental Marketer published by Wiley. He has spent the last 20 years helping b2b companies, whose product managers and marketers tend to have technical or non-marketing backgrounds ("Accidental Marketers"), quickly build the marketing plan skills that drive competitive advantage and differentiation. As a speaker, consultant and trainer he has launched thousands of strategic initiatives and plans in the Americas, Europe and Asia for companies of all sizes. Tom creates tools and frameworks that his clients use in workshop settings, helping them uncover the keys to differentiation of their products and services in as little as 2 days. Mary Abbazia is Managing Director of Impact Planning Group and Co-Author of The Accidental Marketer. She is known for her ability to infuse enthusiasm for the discipline of marketing. She is a strategic marketer who helps Fortune 1000 clients (such as GE, Pfizer, UTC and Marriott) grow their business by developing marketing skills and dynamic market strategies. She also teaches marketing to executives at Columbia University and at California Institute of Technology. Over the past 25 years, her vision to galvanize professionals has resulted in successful marketing strategies across a variety of sectors and markets. Her practical approach and proven frameworks enable clients to transform their business challenges into innovative marketing strategies.

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How to Apply World-Class Strategies to Your Marketing (For 5-8 Participants)

Dr Mary Abbazia & Tom Spitale

Based on a 30-year study of the business world’s greatest successes, Tom and Mary have created simple-yet-powerful tools and frameworks that can be applied immediately by business people — even if they have no previous strategy and marketing experience.

Many companies do a great job of creating valuable products and services, but a poor job of communicating that value. And even if they are communicating value well, often a poor pricing strategy is to blame for poor performance.

This session will enable participants to instantly build strategies that powerfully communicate their unique value to customers. Additionally, participants will utilize tools that help them capture that value through intelligent pricing strategies. All tools will be applied to participant’s real-life business challenges. Participants will get real work done while they learn.

Appropriate size audience for this program:
5-8 Participants, each with responsibility for one of the 2 product or service that the session focuses on.

What else is included:
Pre-recorded Session Preparation Video
Pre-session Assignment (to enable a fast start to the session)
Presentation Documents (for post-session reference)
Customized Guidance Throughout the Session
Post-Session Review of Strategies”

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support