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How Social Listening Is the Best-Kept Secret to Smarter Marketing
Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But if you aren’t listening to what your fans, customers, critics and competitors are saying, you’re missing the whole point of social media. Bryan will discuss a specific set of steps for social listening in order to build an effective marketing strategy. Real world examples will include how listening can help drive better reach, product development, improved operations, shorter sales cycles and lead generation.
what you get
- Last up to one hour
- Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
- Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support