Coco Soodek is an American lawyer, business advisor, speaker, writer, and entrepreneur. She is the author of the best-selling bible on business law for entrepreneurs, “Birth to Buyout: Law for the Life Cycle of Your Business.” Coco is an evangelist for small business, providing a unique set of services to support small business owners and entrepreneurs. Coco has 20 years’ experience helping business people around the world identify risk and adopt strategies to manage it, negotiate and close deals, and manage all aspects of their businesses. Coco runs Seasongood Law Inc., a law firm she founded to provide exceptional business law services to small companies and entrepreneurs. In both firms, Coco is passionately committed to helping her clients manage risk and make money. Coco is frequently called on to speak to entrepreneurs on how to start, run and prosper from business. Coco hosted her own nationally syndicated radio show, “Coco Soodek Live,” on the Lifestyle Talk Radio Network and Coco frequently appears on the “Fox News Justice with Janine Pirro” show and other programs representing the liberal viewpoint. Coco serves on a number of civic and philanthropic boards and was named a “40 Under 40” in Crain’s Chicago Business. She is honored to be a Fellow to the American Bar Association. Coco was chosen to serve as an At-Large Delegate to the 2012 Democratic National Convention. She has been admitted to practice law in Illinois since 1997.

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Getting Sales: Sell and Promote Under the Law

Seasongood Law Inc. with Coco Soodek

Your business will not survive without customers who pay you for stuff. You probably won’t have customers unless you market and promote your business. But, advertising, marketing, contests, and promotions have some tricky, not necessarily intuitive rules that can get you in trouble. In “Getting Sales,” Business lawyer Coco Soodek will show you:

– The basic rule for all ads and promotions
– Why you see such long disclaimers on pharmaceutical ads
– The delicate requirements of running a contest
– How the internet is a hotbed of risk and liability

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.