Will Potter is an investigative journalist and author based in Washington, D.C, who specializes in the animal rights and environmental movements, and civil liberties post-9/11. His work has been featured in the world's top media outlets, including the Washington Post, National Geographic, and Rolling Stone. Will has been invited to testify before the U.S. Congress about his reporting, as the only witness opposing the Animal Enterprise Terrorism Act, and he has spoken about his investigations of “ag-gag” laws before the Australian Parliament. His reporting has overturned criminal prosecutions, and his book, “Green Is The New Red,” was described in Counter-Terrorism Unit surveillance documents as "compelling and well-written.” This year he was selected as a TED Senior Fellow, and also awarded the prestigious Knight Fellowship in Law Reporting.
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From the Margins to the Mainstream: How to deliver even the most radical messages to a wide audience

Will Potter

If you want to stop preaching to the choir and reach a wider audience, you don’t need to change what you’re saying – you need to change how you say it. Will Potter is an award-winning investigative journalist who has a proven track-record of tailoring his articles and speeches to “meet people where they are.” His TED talks on secret prisons and surveillance have been viewed millions of times, and he has consistently received positive media coverage on outlets ranging from conservative talk radio to Radio Islam. In this program, he’ll take you step-by-step through the process of crafting your message, assessing your strengths and weaknesses, tailoring your key points, identifying your audience, and measuring your results. This program is for who wants to move their messages and make change.

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support