Nate Riggs is a seasoned inbound marketing strategist and the Founder and CEO of NR Media Group. He's helped a wide range of leading brands adopt new ideas and technologies that evolve their marketing programs to meet the needs new generations of internet-savvy consumers. Nate has delivered presentations at hundreds of industry conferences and regularly contributes to major business publications such as the Wall Street Journal, Harvard Business Review, USA Today, Chief Content Officer magazine and many others. He is also a Professional Member of the National Speakers Association. His passion project is teaching on the marketing faculty at the Ohio University College of Business where he has built the school's first approved curriculum on inbound marketing and sales (MKT4300-100). His course produces between 180-250 inbound certified students each year. In the Spring of 2016, Nate will be working to expand the certification training to include HubSpot Certification and Practicum. His personal goal as faculty at OU is to build an entire center of excellence around Inbound Marketing and Sales training to help address the current skills gap among marketing degree graduates. If you'd like to see his students's work and learn more about the course, you can visit Nate is also an active board member of OU's Ralph & Luci Schey Sales Centre, and an executive board member of Professional Marketing Advisory Board.

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Embrace the Episode: How to Use Podcasting to Drive Awareness, Leads and Sales

Nate Riggs

For beginner to moderate skill levels

According to the Pew Research Center, the percentage of Americans who listened to a podcast in January of 2015 was double what it was in 2008. Recent data shows that advances in technology -; in particular, the rapid growth in use of smart phones and mobile devices in addition to the increased ease of in-car listening -; has contributed to the uptick of interest in podcasts.

For inbound marketers, podcasting represents an opportunity to use this passive medium to share the knowledge and information that positions your brand in the top of your prospects mind as they move through the research life cycle and work their way deeper into making final purchase decisions.

In this presentation, award-winning podcaster Nate Riggs will teach you how to plan and produce episodic audio content that delivers both information and entertainment and keeps your target audience coming back over and over again.

What you will learn:

– How to plan for success by leveraging the 5 P’s that allows successful podcasters to launch their shows.
– How to choose the right podcasting equipment for your skill level and budget without sacrificing quality.
– How to develop and internalize the processes you need to produce consistent episodes quickly and efficiently.

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support