Hank is an author, speaker, podcast host and Strategic Insights Manager at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he had been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.

No additional programs for this Genie.

No books available at this time

Have Questions?

Email Marketing: A Prescription for Success

Hank Hoffmeier

Email marketing remains the single most effective strategy for communicating and selling. Getting into the inbox and having your email opened have a dramatic impact on marketing campaigns. Employing automation, solid best practices and bottom-line focused email marketing techniques are the surest prescriptions for success.


  • Learn how to ensure your emails are delivered to the inbox rather than spam
  • Find out why automation is your hidden superpower and how to use it effectively
  • How to keep your audience engaged with your email marketing campaigns for optimal results

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.