jeffrey-hollender_1
Jeffrey Hollender is co-founder and former CEO of Seventh Generation, which he built into a leading natural product brand known for its authenticity, transparency, and progressive business practices. Hollender is currently the founder and CEO of Sustain Natural, that developed and markets sustainable sexual wellness products including Sustain condoms, the first US brand of condoms that is certified to be first fair trade, free of chemicals of concern and sustainably produced. He is also Adjunct Professor of sustainability and social entrepreneurship at New York University. Hollender is also a board member and former Board Chair of the Greenpeace US; co-founder and Board Chair of the American Sustainable Business Council, a coalition of 200,000 business leaders committed to progressive public policy, and a board member Verite. He is the author of his seven books, including most recently, The Responsibility Revolution: How the Next Generation of Businesses Will Win and Planet Home.

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Doing Good Better

Jeffrey Hollender

Business generally denies the most significant challenges we face. Global climate change & social inequity will create (with increasing frequency) huge disruptions for business. We seem unable to respond effectively to these challenges despite overwhelming evidence of the risks they pose.

Business must move beyond its incremental approach to addressing the world’s problems. Revolutionary changes are critical. Business must combine a moral imperative that values social wellbeing and the common good while it persues financial success.

We have confused “good” with less bad. Most “green” responsible products are at best “less bad.” Business must focus its innovation on “good” regenerative products and services.

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