andrea-michaels_3
Winner of more than 39 Special Events magazine Gala Awards, Andrea was honored as the “Pillar of the Industry” during The Special Event Gala in 2014. This unique one-time-only achievement award, on the heels of the 25th Anniversary of Extraordinary Events, recognized Andrea for a lifetime of elevating the quality, integrity, creativity and impact of the events industry, as well as spearheading its international outreach. Andrea is also the first inductee into the Special Event Industry Hall of Fame and the recipient of the coveted Special Event Award of Excellence and a Lifetime Achievement Award. Additionally, she was honored in 2015 with the Steve Kemble Leadership Award recognizing how much she gives back to educate the entire industry. She has also won the M.P.I. Global Paragon Award and a SITE Crystal Award, among many other such honors. Andrea has planned and produced events since 1973, expanding from local LA based events to a dominant international presence. How does Andrea stay ahead of the competition and consistently exceed her clients' expectations? She listens. To her clients. To her vendors. To the industry. Then she integrates that very precise information in order to achieve her clients' individual goals through creative marketing and integrated special events. What does this mean and how does it benefit you? It means that Andrea will promise that your needs are understood, your goals are met, and your budget is respected. All achieved through listening. Product launches, consumer events and large scale public events (250,000 attended the last one in October 2015) are a specialty as Andrea has grown EE into an agency model that is strategic and goal driven. Andrea thinks of each event like a play…with an overture, acts, and finale, which brings a satisfying experience to all who attend her events. She believes in intense communication through marketing strategies designed to fulfill the goals of each individual project. Whether it's a multi-day festival at Mall of America, the opening of G.M. Place in Vancouver, hybrid events for MINI, the holiday spectacle for Go Daddy or multi-day programs throughout Europe, Asia or Latin America, no event is too small or too large. All are given equal attention. Andrea's conceptualization skills, logistical savvy, and ability to produce the mega-event for thousands of guests are legendary. Each event presented to her is analyzed for its specific needs. Her ever-growing clientele is loyal, and many clients have been with her for more than 20 years. These sought-after relationships are based on proven performance and enriched with trust and ethics. She listened carefully 25 years ago. She listens now.

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Doing Business in the Future

Andrea Michaels

In this program, Andrea discusses capturing the international trends which are moving faster than we are we need to stay relevant. How are meetings and events changing? How is technology affecting this industry? Crowd funding, crowd sourcing, cross branding. Replacing demographics with Psychograpics. Adapting to “The Giving Economy.” It’s a new world…and it’s hard to imagine what’s next.

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support