Dr. Pete Foley is an innovation guide and consultant who specializes in applying insights from psychology, perceptual science and behavioral economics to create WOW! innovations. He combines 10 years experience studying the psychology behind the 'Ah Ha' moment, with 25 years as a serial innovator and consultant at Procter & Gamble that resulted in over 100 granted or published patents. He has extensive experience innovating consumer goods products, packages, retail and marketing strategies, designing and placing research, and leading multidisciplinary global teams. He also brings experience from the pharmaceutical and oil industries and as a biomimicry practitioner to create a broad platform of experience from which to launch innovative ideas. He is an experienced speaker, blogger, and facilitator of innovation and design thinking workshops. He maintains an extensive network with academic leaders in various fields of psychology and perceptual science, and is highly experienced in collaborating and applying insights from these fields to create practical innovations. He has a strong technical background, holds a PhD in Chemistry, but combines this with strong creative and artistic skills as an exhibited and published artist and photographer, and extensive experience as a performing musician. This ability to blend science an art provides a unique framework for catalyzing innovation that appears to both the heart and the analytical mind.
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Design Thinking 2.0 – How Psychology Can Create Innovation & Eureka Moments.

Peter Foley

How does the Eureka moment happen, and how can we help people to come up with their own “Ah Ha!’ moments more often and more easily?

Innovation is probably never going to be routine, but understanding how the mind makes innovative connections can enable us to both innovate more easily, and make innovation part of our everyday culture.

An upbeat hour long long presentations explains some of the basic psychology of innovation, how we can create problem definitions and processes that help people to make surprisingly useful connections, and how we can build insights from psychology into custom innovation processes that allow us to repose existing innovation rich in innovation investment (pharma, military, nature).

Includes templates for problem definition and innovation via analogy.

what you get

  • Last up to one hour
  • Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
  • Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support