Dan's career has consistently focused on delighting customers, and has spanned multiple disciplines including marketing, digital experience, social media, customer service, loyalty programs, and product management.

Dan is currently the Head of Digital Marketing for a Fortune 100 healthcare company, where he oversees social media marketing and customer service strategy, SEO and paid search, and e-mail marketing. Previously, Dan was the head of Digital Customer Experience and Social Care at Discover Card, where he led the design and customer experience of the company's flagship website, and played a key role in the company winning its first J.D. Power Award for “Highest in Customer Satisfaction.”

Dan also co-hosts the Focus on Customer Service podcast, where he interviews brands which are renowned for outstanding customer service in social media, garnering tips and best practices. The podcast is available on iTunes, Stitcher, and SoundCloud.

Dan holds a B.A. in psychology and communications from the University of Pennsylvania, and an M.B.A. in marketing and strategy from the Kellogg School of Management at Northwestern University.

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Customer Experience: The Last True Differentiator

Dan Gingiss

Competing on price is a loser’s game, and very few industries allow companies to compete on unique products or services. Everything is becoming a commodity these days. Smart companies understand that the real battle is being fought over customer experience, because a truly memorable customer experience is very hard to copy. So how do you get started?

This session will look at great (and poor!) customer experience examples, both physical and digital, and explain how to ensure your company can differentiate itself in a sea of competitors.

Participants will learn:

– What is Customer Experience
–  Why Customer Experience is so important and how it can differentiate your company from competitors
– Lots of examples of offline and online customer experience and actionable takeaways for how your company can improve its own experience

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.