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Buyer Personas: The Foundation for Content Marketing Strategy
While nearly all B2B marketers are using content marketing, less than half of them say they are successful. Often this is because their interpretation is that content marketing is about publishing and distributing content. But that’s not true.
Content marketing is a practice approach to creating, publishing and sharing content designed to engage prospective and existing customers with the intent of establishing a profitable business relationship. It’s not selling, but rather educating and providing valuable information that helps buyers solve problems to drive business performance. This means you need to know them extremely well.
Find out what makes a great buyer persona, how it informs your content marketing, and how it keeps your company focused on what matters most—your customers.
what you get
- Last up to one hour
- Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
- Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support