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Building the “Who are we?” Story
Christine Cavanaugh-Simmons
For Intact teams or individual leaders
Discussion: What does culture mean to us? How do we define culture? Having a useful definition of culture is critical.
Case Study: The Cultural Web as a model for understanding all aspects of a culture and for applying the 3 tools.
TOOL:Collecting Stories Individuals or a senior team can begin the first wave of story collection and storytelling for a preliminary “Who are we?” story.
TOOL: Naming, Interpreting and finding the New Story, a process that leads to a first draft “Who are we?” story and surfaces the problematic stories AND the overlooked or formerly undervalued anecdotes that reflect the strengths, capabilities and latent capacity within the current identity.
TOOL: Writing an engagement plan (review a sample)
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