Clio Knowles is the VP of People for Virgin Hotels. Clio's primary focus is developing a company culture that focuses on the Virgin Hotels brand values and celebrates their people. Virgin Hotels believe that their teammates are the key to an amazing customer experience and recognizes and rewards that in their teammates. Previously, Clio held the role of VP, Global Human Resources at Kerzner International, which at the time owned and operated the Atlantis brand in the Bahamas and Dubai, along with seven luxury resorts globally under the One&Only brand. Clio is passionate about people and creating an environment where teammates work hard but also have fun. She is a Global Professional of Human Resources, SHRM and has a Bachelor of Arts in Liberal Arts from Barry University.

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Building an Employee Brand

Clio Knowles

Every company has a Marketing department and spends time and money focusing on the brand for their customers. But what about your internal customers; your employees? In this cast, Clio will explain how you map out the employee experience journey within your company, and how to focus on the key touchpoints for an employee.

Using that data to build a great employee experience will translate to higher retention, higher employee satisfaction (and in turn, higher customer satisfaction). And ultimately, this will lead to higher profits.

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