Deb-Gabor-Program

Deb Gabor was born to brand. Deb is passionate about building the strong emotional connections that create a condition she calls Irrational Loyalty – a bond so strong that customers would feel they were CHEATING on your brand were they to choose an alternative. Through her energetic keynotes and workshops, Deb engages business leaders to construct the strategic foundations of their brands in real-time.

Author of the bestselling book “Branding is Sex: Get Your Customer Laid and Sell the Hell Out of Anything”, Deb Gabor propels audiences to ignite passion in their customers’ minds and hearts. Most branding talks and books are either very academic or theoretical. Deb believes you shouldn’t need a Ph.D to understand branding. “Branding is Sex” provides audiences with a basic how-to plan—in plain English—for building or re-igniting a brand. As founder and CEO of Sol Marketing—a strategic, boutique-style brand consultancy—Deb and her team have led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage titans.

Investor pitches she and her team created have enticed investors to open their hearts, minds, and wallets to fund companies with amounts from $250K to more than $100M. Deb’s current home base is Austin, Texas, where she enjoys 300-plus days of sunshine and the best BBQ west of the Mississippi.

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Branding Masterclass, Uncensored: Creating a Brand that Creates Irrational Loyalty

Deb Gabor

Remember the last time you felt you had the world on a string? Like you were invincible?
The best brands in the world can give their customers that same kind of feeling. Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories.

In this engaging and action-packed keynote, Deb Gabor works with audiences to help them understand how to make their customers the heroes of their own stories.

While many branding speakers drone on about abstract principles, Deb speaks in practical terms that lead audience members to walk out of the room and call their colleagues to implement her ideas.

Audiences will learn:

How to create audience avatars that capture what really matters
Where they fall on the Brand Values Pyramid, and how to get to the top
Why classic story archetypes should be the core of your branding
Through a lively and entertaining mix of keynote speaking and workshop activities, Deb helps everyone in the room understand why branding matters and, more importantly, what to do about it.

takeaways

  • Learn and build the strategic underpinnings of your brand that create meaningful differentiation to protect your brand from competition
  • Answer the three "Brand Swagger" questions that carve out OWNABLE uniqueness for your brand
  • Hack brand strategy in real-time, and walk out with tangible take-home value over the course of one keynote

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.