Deb-Gabor-Program

Deb Gabor was born to brand. Deb is passionate about building the strong emotional connections that create a condition she calls Irrational Loyalty – a bond so strong that customers would feel they were CHEATING on your brand were they to choose an alternative. Through her energetic keynotes and workshops, Deb engages business leaders to construct the strategic foundations of their brands in real-time. Author of the bestselling book “Branding is Sex: Get Your Customer Laid and Sell the Hell Out of Anything”, Deb Gabor propels audiences to ignite passion in their customers’ minds and hearts. Most branding talks and books are either very academic or theoretical. Deb believes you shouldn’t need a Ph.D to understand branding. “Branding is Sex” provides audiences with a basic how-to plan—in plain English—for building or re-igniting a brand. As founder and CEO of Sol Marketing—a strategic, boutique-style brand consultancy—Deb and her team have led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage titans. Investor pitches she and her team created have enticed investors to open their hearts, minds, and wallets to fund companies with amounts from $250K to more than $100M. Deb’s current home base is Austin, Texas, where she enjoys 300-plus days of sunshine and the best BBQ west of the Mississippi.

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Branding Masterclass, Uncensored: Creating a Brand that Gets Customers Laid and Sells the Hell Out of Anything

Deb Gabor

Remember the last time you had a toe-curling, mind-blowing orgasm?

Well, the best brands in the world can give their customers that same kind of feeling. Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories. Think about what happens when you’re feeling like you’re on top of the world and everything is working out the way you hoped it would. No matter which cliché you use to describe it—the feeling of having wind in your sails or the world on a string—that feeling connects deeply with your emotions.

Sol Marketing CEO and Brand Dominatrix Deb Gabor puts you in the mood to create a powerful brand that connects with your most important customers – the ones most highly predictive of your success.

THIS PRACTICAL, HANDS-ON SESSION WILL COVER THE FOLLOWING TOPICS IN A LIVELY AND ENTERTAINING WAY:

– Define what is a “brand” and how branding is like sex
– Understand the importance of branding for informing business strategies
– Learn the foundations of brand strategy
– Gain insight into why even B2B and hard-core technology companies need brands
– Assess the timing for engaging in branding activities
– How-to: roll up your sleeves and create the foundation for your company’s or your own personal brand

The session is structured like a workshop and relies upon pairing attendees off to practice some key brand strategy “hacks” together

takeaways

  • Learn and build the strategic underpinnings of your brand that create meaningful differentiation to protect your brand from competition
  • Answer the three "Brand Swagger" questions that carve out OWNABLE uniqueness for your brand
  • Hack brand strategy in real-time, and walk out with tangible take-home value over the course of one keynote

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.