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Brand Building 101
In this workshop, you’ll learn how to develop a clear and compelling brand positioning. You will be guided through a step-by-step process to complete a brand positioning framework that will then guide all of your company’s messaging, tone of voice, and customer experience. The workshop uses leading brands as best practice examples.
You will then learn how to map your customer experience to ensure you are delivering on your brand promise at the most critical customer touchpoints.
A winning brand is built by a compelling brand story and a brand-aligned customer experience. You will leave this workshop understanding how to create each for your own company.
what you get
- Last up to one hour
- Allow for up to 200 connections into the Cast (a connection is a login from a unique location)
- Include the two-way video experience (including interactive HD streaming video and audio) and dedicated support